Food Ideas
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FOOD IDEAS

By Mariano Escobal

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Biography & Awards

Mariano Escobal

Mariano Escobal bg 5
Publicist, travel biker and cook. Passionate promoter of the regional cuisine of northern Peru and street food, creator of new gastronomic formats. He is the first Food Trucker in Peru and founder-president of the Food Trucks Association of Peru.

Has developed brands such as: Agallas (Cantina Cevichera), Provinciano (Barra Criolla), Hit ´n Run (Food Truck), El Caliente (Food Truck), and Lima Pop Up Restaurant (Themed pop up dinners), as well as Casero; a digital platform that helps entrepreneurs sell their gastronomic products online.

He´s participated developing gastronomic concepts that are trending in Peru, such as Mistura, Mercado 28, YOY Lima Box Park, Filo Fest, Cusqueña Terra, among others.

Host at a Tv Show “Los Food Truckers”, he also participated in the tv show “Maestros del Ceviche” at an Argentinian channel “El Gourmet”. Finalist of the reality show “Maestros del Sabor” by Cerveza Cusqueña. Biker and main host at “La Ruta Está Servida”, that is currently being broadcasted by Claro Tv.
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Food Brands

I create and manage brands that are dynamic and franchisable. The idea is to generate experiences that manage to transmit different emotions with a defined conceptual framework. I have experience with creativity and good product. Gastronomic brands that transcend and work with social media.
Agallas Cantina Cevichera
Chefles de la abuelita
Elizaa Peruvian chocolate
FTP Food Truckers del Peru
Los food truckers
Oli Oli Peruiian poke
Provinciano Recetas del interior
Tio Sergio herencia de la selva

Experience

My work has been featured in various print and television outlets, recognizing my journey as an entrepreneur and developer of gastronomic concepts. These mentions have highlighted my ability to create unique, franchisable brands and culinary experiences that connect with audiences through creativity, quality products, and a strong presence on social media.

EI salto del carrito al camión
Asociacion de Food Trucks gastronomia
Diario del el bravo del barrio
Mistura - Peru La feria de comida más grande de Latino america
Quinoto de camarones con agallas

Restaurants Concepts

HiIT´N RUN FOOD TRUCK 2

Hit´n run food truck

Concept creation for food truck Hit 'n Run, that represents a hit and run of cultures and gastronomy Menu and look is changing constantly but peruvian sandwiches are the main. #HitnRun

El Caliente Food Truck

Concept creation for EI Caliente food truck: hot dogs, salchipapas, sausages with any kind of toppings.

THE TIGER KING

The Tiger King

Concept co-creator for "The Tiger King", who gives tribute and wants to make famous the popular peruvian dish "Leche de Tigre" , appetizing and practical to produce. A Shot of strength, an aphrodisiac and exquisite concoction.

The Wok Gurus

Concept co-creator of "The Wok Gurus". Something as famous as oriental-peruvian cuisine developed in a practical, easy but at the same time spectacular way. The fire show Will be the sensation of the locals and foreign.

Agallas "Cantina Cevichera"

Brand creation "Agallas" Cantina Cevichera, who gives tribute to the people who has the guts (Agallas) to overcome it all #PeopleWithAgallas.
In only 3 months of being open to the public, Agallas was nominated to the "Premios Luces" for best new restaurant.

PAPA LINDO

Papa Lindo

Concept creation for Papa Lindo. The main product is french fries with toppings. The brand works with the Peruvian farmers and native potatos.

Provinciano

Concept creation for Provinciano, a barra criolla that rescues the recipes from the interior of the emblematic places of Peru.

Social Media

Photo Session

Session 7
Session 1
Session 3

Digital Content

Food Packaging

Packaging 1
Packaging 2
Packaging 3
Packaging 5

Digital Content

Food Events

Awards

Premios
Premios 2

Tanks for watching

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